Strategies To rebrand your Restaurant

 A key factor in the struggle for existence can be brought out from Darwin’s theory of the survival of the fittest. Just like every other industry out there, the restaurant industry can breed cut-throat competition, proving ruthless to the passive and timid players. 

Restaurants not only have to keep up with the luxury of fine-dining but have to keep up with the comfort of providing the same taste at home as a home delivery requirement. Hence, restaurateurs need to continuously keep on rebranding themselves to keep up with the changing times and customer preferences. 

1. Take feedback seriously

It is crucial to let your customers know that they are being heard in real-time & then act upon their grievances immediately. It is essential to take feedback in a manner that reassures your customers & builds trust among them. This can only be achieved by acting upon their suggestions or complaints at the earliest.



This is made possible by inresto’s feedback app which notifies the restaurant manager instantly when a feedback is given. The restaurant manager can then give personalized treatment to his/her customers.

2. Involve your staff

Staff feedback and recommendation is equally relevant in running a restaurant. Staff have the most interaction with the customers hence their thoughts, suggestions, and concerns matter significantly. They are the frontliners – from serving to taking feedback and suggestions, it’s important that they are comfortable with the changes as well. 

Hence, ideas of the bartenders – in terms of of styling the bar area and the chefs – for styling new dishes are the most important to be taken into consideration while rebranding a restaurant.

It’s okay to change the décor but the menu of the restaurant pos software changes the entire taste and vibe  of the place!

The biggest attraction for customers is the food and drinks a restaurant serves. While the new look may be great at attracting more customers, the food and drinks is what is going to finally have them coming back.

The limited the number of dishes the classier the restaurant looks. This is because you establish a signature and speciality in a limited number of options and your audience craves to come back for more. 

3. Focus on marketing and branding

Advertising is the only way to reach out after a rebranding! 

Make a plan: When planning your rebranding as a whole, include a marketing strategy. Think about the types of advertisements you want to use, how you are going to design them, and how much you want to reveal. Sometimes, leaving a little mystery is a great attention-grabber.

Use social media: Whether your restaurant already has an established social media presence or is just beginning, a rebrand is a perfect time to use it to your benefit. You can engage with customers, get them excited for the reveal before your launch, and get feedback after. It’s also a great way to get in some free advertising by releasing dates and times, posting pictures or videos of menu items, and creating a teaser for the reopening party.

Finally, you can confidently implement these rebranding strategies to create a social media buzz and up the impact of your marketing efforts. Rebranding can also enable to better implement your business plans and improve your ROI in both, short and the long run. 


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